Book

pages 524

The book has been designed to start with an overview of the whole Niger-Congo family and then to deal with each of the main subfamilies chapter by chapter. Since Benue-Congo, however, is such a large subfamily, we agreed that it should have an overview chapter, followed by shorter chapters taking up the principal branches of Benue-Congo. Furthermore, since Bantoid is such a large branch within Benue-Congo, that was also given an overview chapter and is followed by three further chapters. This organizational design is reflected in the layout of the table of contents


Book

pages 810

Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy


Book

pages 550

Campbell Essential Biology, Fourth Edition provides effective solutions to the challenges faced by readers. Three themes (relevance, process of science and evolution) found at the beginning, middle and end of every chapter give students a memorable framework to take with them into the future. One compelling topic anchors the three book themes in each chapter to emphasize how biology is highly relevant. The book and the media are designed from the ground up to teach biology to a wide range of readers. The new edition is designed to increase student participation and accountability


Book

pages 540

Students are guided through the latest trends in computer concepts and technology in an exciting and easy-to-follow format. Updated for currency, DISCOVERING COMPUTERS 2010: INTRODUCTORY: LIVING IN A DIGITAL WORLD, 1E and the robust Online Companion provide students with the most up-to-date information on the latest technology in today's digital world


Economic Development in the Third World

by Michael P. Todaro [1977]

Book

pages 478

This book is designed for use in undergraduate university courses focusing on the economics of development in Africa, Asia, and Latin America - regions often collectively referred to as the 'Third World'. It is structured and writtenboth for students who have had some basic training in economics and for those with little or no formal economics background


Book

pages 600

For undergraduate courses in Entrepreneurship and New Venture Creation. Inspirational and informative, introduce students to the process of entrepreneurial success. There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Ventures, the text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way


Book

pages 900

Financial Accounting's distinctive focus company method motivates students by involving them in the business decisions of a real company, demonstrating how financial accounting makes a difference in the success of a firm. That, combined with pedagogical features and technology assets that serve a variety of learning styles, makes Short/Libby/Libby the textbook that both students and instructors agree is the best of its kind on the market today


Foundations of Education

by Allan C. Ornstein [2010]

Book

pages 580

FOUNDATIONS OF EDUCATION, Eleventh Edition, helps students understand the key educational issues and policies affecting American education. Through an array of applied features, the authors help to prepare students for their careers by tying the book's themes to students' future practice. These include "TeachSource Video Cases," "From Pre-Service to Practice" real-world teaching examples, and "Certification Connection Activities." Reflective pedagogy encourages students to form their own unique philosophy of teaching, laying a strong foundation for a lifelong career. Completely up-to-date throughout, this eleventh edition also provides the latest information on accountability, technology, diversity, and many other important topics


International Marketing

by Dana-Nicoleta Lascu [2008]

Book

pages 550

International marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout


Book

pages 680

For courses in Introductory Geography. More than any other, this up-to-the-minute text is dedicated to helping students use what they learn in their geography class to understand the world around them. The authors introduce the major tools, techniques, and methodological approaches of the discipline, and present a wide range of positions currently debated about provocative current issues. The text emphasizes both scientific and humanistic analytical skills, and weaves the theme of human-environmental interaction throughout


Management

by Robert Kreitner [2008]

Book

pages 600

Management, 11/e takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology. The student-friendly content features references to pop culture and cites current publications of interest to students. In addition to providing the management framework and introducing students to contemporary management topics, the text provides experiential activities to get students thinking and acting like real-life managers. Test Preppers at the end of each chapter provide students with immediate reinforcement and assessment of their understanding of key chapter concepts. A robust network of supplements helps students to understand the hands-on, real-world application of chapter concepts


Organization Theory and Design

by Richard L. Daft [2009]

Book

pages 670

Discover to the most progressive thinking about organizations today as acclaimed author Richard Daft balances recent, innovative ideas with proven classic theories and effective business practices. Daft's best-selling ORGANIZATION THEORY AND DESIGN, 10E presents a captivating, compelling snapshot of contemporary organizations and the concepts driving their success that will immediately engage any reader. Recognized as one of the most systematic, well organized texts in the market, ORGANIZATION THEORY AND DESIGN helps both future and current managers thoroughly prepare for the challenges of today's business world


The Western Humanities, Complete

by Roy Matthews [2010]

Book

pages 482

Chronologically organized, The Western Humanities presents the cultural achievements of western civilization--art and architecture, music, history, literature, philosophy, theater, film and the other arts--within their historical context. By examining the historical and material conditions that influenced the form and content of the arts and humanities, the authors provide students with a clear framework, a deeper understanding of the meaning of cultural works, and a broader basis for analyzing and appreciating the cultural achievements of the West. Hundreds of illustrations bring the arts and humanities to life, while extensive pedagogy consistently asks students to think about, interpret, and apply the information throughout the text and at the end of each chapter


Book

pages 255

Of all the medical specialties, few if any are as exacting and complex as critical care medicine. All members of the multidisciplinary team caring for critically ill patients require a sound knowledge of physiology, pathophysiology, biochemistry, technology and pharmacology.


Book

pages 392

What do flashlights, the British invasion, black cats, and seesaws have to do with computers? In CODE, they show us the ingenious ways we manipulate language and invent new means of communicating with each other. And through CODE, we see how this ingenuity and our very human compulsion to communicate have driven the technological innovations of the past two centuries. Using everyday objects and familiar language systems such as Braille and Morse code, author Charles Petzold weaves an illuminating narrative for anyone who’s ever wondered about the secret inner life of computers and other smart machines


Book

pages 545

Modern Embedded Computing: Designing Connected, Pervasive, Media-Rich Systems provides a thorough understanding of the platform architecture of modern embedded computing systems that drive mobile devices. The book offers a comprehensive view of developing a framework for embedded systems-on-chips. Examples feature the Intel Atom processor, which is used in high-end mobile devices such as e-readers, Internet-enabled TVs, tablets, and net books


Book

pages 230

This practical clinical manual covers the diagnosis, treatment - both medical and surgical - and long-term management of eye problems in people with diabetes. Aimed at the MDT involved in the care of patients with diabetes, it emphasizes the importance of regular screening and early diagnosis and presents evidence-based guidance


Statistical Tools in Finance

by Pavel Cizek [2003]

Book

pages 135

Statistical Tools for Finance and Insurance presents ready-to-use solutions, theoretical developments and method construction for many practical problems in quantitative finance and insurance. Written by practitioners and leading academics in the field, this book offers a unique combination of topics from which every market analyst and risk manager will benefit


Book

pages 206

An executive vice president of CNN shares her revealing insights into the "good ol' boy network," arming women with the tools they need to succeed in a man's world. 40,000 first printing


Psychology The Briefer Course

by William James [2001]

Book

pages 372

Condensed and reworked from James's monumental Principles of Psychology, this classic text examines habit; stream of consciousness; self and the sense of personal identity; discrimination and association; the sense of time; memory; perception; imagination; reasoning; emotions, instincts; the will and voluntary acts; and much more. This edition omits the outdated first nine chapters.


Plant Breeding Perspectives

by Sneep P. [1979]

Book

pages 472

The decision to produce this book was taken in 1974. At that time, public attention was beginning to focus on the world food problem, partly owing to the interest aroused by the so-called 'green revolution' and the award of the Nobel Peace Prize of 1970 to the plant breeder Dr. Norman E. Borlaug, and partly also in response to the publications of the Club of Rome. As a contribution to the continuing discussions on this important subject, the management of the D. J. van der Have company felt that a broad survey of the role and potentialities of plant breeding in the production of food crops, prepared by a panel of plant breeders from both developing and developed countries, would be a valuable and worthwhile undertaking.


Abdominal Surgery

by F. Derbel [2012]

Book

pages 166

This book deals with abdominal surgery, and are written by surgeons, radiologists, anesthesiologists and oncologists from different hospitals in Tunisia, Turkey, Denmark, Spain and Italy. Together with basic surgical principles, the unique local experiences and perspectives are presented


Advances in Vagal Afferent Neurobiology

by B. Undem, D. Weinreich [2005]

Book

pages 176

Taking a comprehensive approach in which all aspects of the vagal afferent system are considered, from the terminals in the visceral tissues to the neural pathways within the central nervous system, this extensive text reviews the development, neurochemistry, anatomy, biophysics, pharmacology, and physiology of the vagal afferent nerves. The authors present experimental techniques used to investigate the development, morphology, electrophysiology and reflex function of the vagal afferent nerves, and include state-of-the-art reviews of vagal afferent neurobiology by some of the world's leading experts in these fields


Book

pages 527

Customizable processors have been described as the next natural step in the evolution of the microprocessor business: a step in the life of a new technology where top performance alone is no longer sufficient to guarantee market success. Other factors become fundamental, such as time to market, convenience, energy efficiency, and ease of customization.


Top-Down Network Design Second Edition

by Priscilla Oppenheimer [2004]

Book

pages 600

A systems analysis approach to enterprise network design: Master techniques for checking the health of an existing network to develop a baseline for measuring performance of a new network design; Explore solutions for meeting QoS requirements, including ATM traffic management, IETF controlled-load and guaranteed services, IP multicast, and advanced switching, queuing, and routing algorithms; Develop network designs that provide the high bandwidth and low delay required for real time applications such as multimedia, distance learning, and videoconferencing; Identify the advantages and disadvantages of various switching and routing protocols, including transparent bridging, Inter-Switch Link (ISL), IEEE 802.1Q, IGRP, EIGRP, OSPF, and BGP4; Effectively incorporate new technologies into enterprise network designs, including VPNs, wireless networking, and IP Telephony